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Researched Worldwide

Substantial research has been done by modern scientists that has led them to respect Noni’s unique healing properties through its high quantities of phytonutrients and enzymes.  Beginning in the 1950’s, Noni has been researched at leading institutions in France, the Netherlands, Germany, Ireland, Taiwan, Japan, Austria, Canada and Hawaii. 

In 1993, a Japanese research team reported in The Cancer Letters that Noni was the most effective of 500 tropical plant extracts at preventing the growth of tumors.  Studies have shown that Noni stimulates the production of T-cells in the immune system.  Other studies have shown Noni to have very effective anti-inflammatory, analgesic, antibacterial properties.  One study at the University of Hawaii isolated one of the 140 compounds, scopoletin, and showed that it lowered high blood pressure, relaxed spasms, reduced inflammation, killed bacteria and fungi and prevented growth of tumors.  Perhaps two reasons for Noni’s wide range of effectiveness is ability to regulate cell function and cellular regeneration and its role as an adaptogen—helping the body to restore its organs to normal function, or homeostasis.

“. . . 78% of the more than 15,000 noni users reported that it helped in some way, including fighting cancer, heart disease, digestive disorders, diabetes, autoimmune disorders, stroke and weight problems.”
                                                                        Neil Solomon, M.D., Ph.D.
                                                                        Author and Lecturer

“Not only does noni provide many benefits on its own, but it also increases the effectiveness of other treatments . . . noni is incredible because it offers help to people who could not be helped by traditional medical science.”
                                                                        Steven Hall, M.D.
                                                                        Providence Hospital, Washington 

“Noni, an ancient remedy, is finally being validated by breakthroughs in modern technology.”
                                                                        Mona Harrison, M.D.
                                                                        Former Chief Medical Officer, D.C. General Hospital

“The following body systems have all been effectively influenced by noni: circulatory, digestive, respiratory, skin, endocrine, immune, nervous and skeletal.”
                                                                        Rita Elkins, M.H.
                                                                        Author and Lecturer
                                                                        “Noni, Morinda citrifolia”

“New studies show this Hawaiian juice soothes even the worst aches and pains, helps lower high blood pressure . . . and early studies indicate it may even have the ability to cure cancer.”
|                                                                        Woman’s World Magazine, 5/9/00

“An increasing body of research validates the wondrous workings of this ancient panacea from the tropics—but there is an enormous range of potency among different products.”
                                                                        Alternative Medicine Magazine, 01/01

“Scientific research now shows that constituents in noni fruit have the ability to stimulate a natural immune-building response, purifying blood, regulating cell function, regenerating damaged cells and inhibiting tumor growth.
                                                                        Delicious Living Magazine, 05/01